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Thursday, January 19, 2006





Potential patients for come from every economic level and age range, suggests a study by the American Society of Plastic Surgeons, Arlington Heights, Ill. Moreover, maintain researchers, motivations are personal, but not vanity oriented.

"Finally, we have a study that reveals the truth about real people considering ," announces Walter Erhardt, chair of the ASPS Public Education Committee. "It's not just women over 50 with high incomes who are seriously considering procedures. It's the young mom next door, the waiter who served you coffee this morning--even your coworker."

The study, which polled people considering within the next two years, found almost 30% reported average household incomes of less than $30,000. Forty-one percent had annual incomes of $31,000-60,000, and 16%, $61,000-90,000. Only 13% claimed salaries of more than $90,000 per year.

The participants' age ranges varied as well: 26% were 18-29 years old; 38%, 30-49; and 36%, 50 or older. Eighty-one percent had not undergone , while 19% already had at least one cosmetic procedure. Those polled came from all regions of the U.S. More than 85% were Caucasian and 85% were women.

In addition to the general poll, in-depth interviews were conducted with those individuals who actively were considering . They had sought information from the ASPS Physician Referral Service in the past 18 months. Most of those interviewed felt they could achieve emotional, psychological, and social improvements by having plastic surgery. Although a majority of participants were interested in upgrading their appearance, many emphasized they were not motivated by vanity. Instead, they associated with fixing a bothersome physical feature.

When asked why they wanted to have , 75% said to gain physical benefits such as better appearance, becoming more active, and being healthier. Approximately 70% cited emotional and psychological benefits, such as greater happiness, self-esteem, and self-confidence. In addition, 45%--more notably men than women--expected social benefits from , including being more accepted and attractive.



COPYRIGHT 2005 Society for the Advancement of Education





Wednesday, January 18, 2006

Atlanta-based National Health Information LLC recently launched Plastic Surgery Practice Advisor, a monthly resource devotedly solely to the unique practice management concerns of plastic surgeons.

NHI associate publisher Lynn Yoffe said, "The public appetite for aesthetic procedures is off the charts--but the dramatic growth in the field is a double-edged sword, bringing not only a huge upside but also a host of difficult legal and practice management challenges."

Subscriptions to Plastic Surgery Practice Adviser are $367 / year; members of the American Society of Plastic Surgeons get a $100 discount.

The 1994-founded NHI now publishes 15 subscription-based newsletters, one industry directory, three loose-leaf services, and more than 40 books and special reports for healthcare professionals and executives.

NHI also co-sponsors many audio conferences and acts as a marketing agent for several healthcare information providers. David Schwartz is president and publisher.

NHI, 1123 Zonolite Road, #17, Atlanta, GA 30306, 404-607-9500, www.nhionline.net

COPYRIGHT 2005 The Newsletter on Newsletters LLC